Tablets Bring an Exciting Shopping Experience Instead of a Laborious Load

January 25th, 2012 by admin

According to Zmags, 87 percent of tablet users used their devices to search for and purchase Christmas gifts this year; tablet owners’ average spending coming in at $325! The part that many find particularly noteworthy with this phenomenon, is that those who bought with tablets expressed that their holiday shopping was quite a sensational experience, as opposed to those who would describe it as burdensome and depressing. They even shared their shopping feelings while on their tablet as “happy,” “generous,” “excited,” and “indulgent.” Great discovery for the ecommerce community, huh? Things are only seeming even better for this next year.  The explanation being, not only because these tablet shoppers expressed an increased tendency for impulsive buying, but also because 55 percent of those examined by Zmags plan to shop even more on their tablets in the months and years to come.

——————–